Sanofi-Aventis wanted to make an animated TV commercial but they did not know what the possibilities were, in particular they didn’t know the differences between 2D and 3D animation or what style they wanted. Their main idea was to make a commercial based on a main character (the louse) and the “world” in which he lived.
You can watch the spanish version and a making off.
My name is David Llopis and I am a 3D Character Animator based in Barcelona (Spain)
My main goal in my animation career is simply to create believable, funny characters and alway keep improving my skills.